06/08/2010

Shuffle Master, Inc. to Exhibit at the G2E Asia Gaming Expo in Macau June 9 & 10, 2010

Exhibit Will Highlight the Company's Utility Products, Proprietary Table Games, e-Table Platforms, a

Shuffle Master, Inc. today announced that it will exhibit at the Global Gaming Expo Asia (“G2E Asia”) being held in Macau on June 9 and 10, 2010. Product demonstrations will be available at Booth 1101. In keeping with the Company’s emphasis on providing its customers with products that drive profitability while reducing operating expenditures and to support the region’s expanding gaming opportunities, Shuffle Master will highlight the following key products:

• i-Deal. A single-deck specialty table game shuffler that incorporates card recognition to improve game security, the i-Deal gives operators the ability to verify winning hands at the table level. Faster than any other single deck shuffler, the i-Deal increases rounds per hour and includes a cutting-edge card sort feature.

• Table Game Progressives. With an extensive progressive line-up that includes Fortune 3 Card Poker Progressive, Texas Hold’em Bonus Progressive, Casino War Progressive, Hit and Run Progressive Blackjack and Caribbean Stud, the Company’s table game selection will highlight each game’s progressive jackpot.

• Vegas Star Grand Baccarat. Featuring the enticing and lucrative Grand Tie jackpot feature, Grand Baccarat enhances the popular game of Baccarat with progressive jackpots. With an attractive video dealer who conducts all game activity on a central plasma screen, players betting the Grand Tie side bet are eligible for jackpot bonuses. Housed in the stylish and compact mojo cabinet, Vegas Star Grand Baccarat can accommodate up to 32 player stations per game and can be installed in a variety of configurations.

• Electronic Gaming Machines (“EGM”). Highlighting popular stand-alone progressive titles like i-Ching and the Grand Central multi-level progressive link, the Company’s EGM product display will include several new titles designed specifically for the Asian gaming market including Golden Fortunes, Lucky Panda and Emperor Guan.

“We are looking forward to exhibiting at this year’s G2E Asia event and relish the opportunity it gives us to showcase the strides we’ve made in developing progressive table game options ideal for Asia,” commented Roger Snow, Executive Vice President of Shuffle Master. “Since we began offering table game progressives in late 2007, their popularity and demand has consistently increased and we are pleased to be offering them in Asia where table games are so popular.”

“We also are excited to get feedback from the market on our new Vegas Star Grand Baccarat game,” continued Snow. “As the first multi-terminal baccarat product to feature an attractive video dealer, we are confident that the show’s attendees will appreciate the more life-like game representation and the opportunity Grand Baccarat gives players to win a progressive jackpot.”

Shuffle Master Asia Executive Vice President Andrew Macaulay commented that “G2E Asia also provides our company with an excellent opportunity to highlight several new EGM titles designed specifically for the Macau market. Over the past several months, our talented EGM developers have been hard at work completing several exciting new titles built around popular Asian themes, and we anticipate that the games will be a hit among the show’s attendees.”

This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company’s existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company’s business systems or in technologies affecting the Company’s products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company’s intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction’s regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company’s casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company’s ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company’s control; and various risk related to the Company’s customers’ operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company’s results from such operations. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.

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