07/31/2009

Shuffle Master, Inc. Appoints New Chief Financial Officer

Shuffle Master, Inc. today announced the appointment of Linster W. “Lin” Fox as Executive Vice President and Chief Financial Officer (“CFO”) reporting to the Company’s Chief Executive Officer, Timothy Parrott. Mr. Fox’s appointment is effective August 1, 2009.

"We are extremely pleased to add an individual of Lin's caliber to our executive management team," said Parrott. "Lin brings great depth and experience to Shuffle Master with a proven track record in global manufacturing operations, driving company-wide cost containment initiatives and leading finance and accounting teams in the international high-tech public company arena. His hiring completes our senior executive team and Shuffle Master will certainly benefit from his expertise in a number of areas."

Mr. Fox has been CFO of both public and private technology companies for the past 9 years. Most recently, Mr. Fox served as CFO of Cherokee International LLC., a publicly held international custom power electronics manufacturer in the energy sector. At Cherokee International LLC., Mr. Fox helped establish a manufacturing facility in Shanghai, significantly improved annual cash flow through fundamental process changes and oversaw multiple key areas including worldwide cash management, treasury and all SEC financial reporting. Prior to that, Mr. Fox spent 18 years at Anacomp, Inc., a publicly held software, equipment and services company, and the last five of those years he served as CFO. During his tenure at Anacomp, Inc., Mr. Fox executed various strategic and financing plans, including helping to successfully integrate over 30 acquisitions.

The Company’s Chief Accounting Officer, Coreen Sawdon, who has been the interim CFO since March 2008, will be reporting to Mr. Fox.

Mr. Parrott added, "I want to express my appreciation to Corie for her significant contributions to the Company as Acting CFO over the past 17 months and we look forward to her continued support in the on-going execution of our strategic initiatives."

This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company’s existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company’s business systems or in technologies affecting the Company’s products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company’s intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction’s regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company’s casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company’s ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company’s control; and various risk related to the Company’s customers’ operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company’s results from such operations. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.

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