11/11/2008

Shuffle Master, Inc. to Exhibit at the Global Gaming Expo (G2E) November 18-20, 2008

Exhibit will highlight the Company's newest Electronic Table System, several Proprietary Table Games

Shuffle Master, Inc. announced today that it will exhibit at the Global Gaming Expo (G2E) being held in Las Vegas November 18-20. Product demonstrations will be available at booth 2129. Shuffle Master also announced that it will participate in the G2E Gaming Investment Forum sponsored by Goldman Sachs and Deutsche Bank on Monday, November 17 and Tuesday, November 18.

In keeping with the Company’s emphasis on providing its customers with value-added products that drive profitability while reducing operating expenditures, Shuffle Master will highlight several new products including the following:

• i-Table™. As Shuffle Master's newest Electronic Table System™, the i-Table™ combines a variety of the Company’s products to create an exciting new table game experience. Utilizing six touch-screen player stations embedded in a standard size blackjack table, the i-Table™ combines an intuitive electronic betting interface with a live dealer who deals the selected game from either an i-Shoe Auto™ card reading shoe or one2six Plus™ continuous shuffler for games like blackjack and baccarat, or the i-Deal™ specialty shuffler for games like Three Card Poker™. By automating the betting process, the i-Table™ dramatically increases game security, accuracy and speed, resulting in a significant increase in rounds per hour while eliminating errors. Further, its integrated card and bet recognition functionality instantaneously records a variety of crucial table game data points and its real-time access to all card data gives the i-Table™ the ability to offer players true odds calculated by the value of their initial two cards against the dealer’s up-card. Finally, the i-Table™ platform provides casinos with an unprecedented level of game versatility: its integrated software and hardware configuration makes it easy to switch between popular shoe-dealt games like blackjack and baccarat as player demand dictates.

• i-Shoe Auto™. A smart alternative to a traditional dealing shoe, the i-Shoe Auto™ delivers cards to the front of the shoe automatically, reducing repetitive stress injuries while making the dealing process easier and more accurate than ever before. Its optical card recognition technology automatically reads the rank and suit of each card as it is dealt and uses this data to determine appropriate game outcome and reduce game manipulation and collusion on multi-deck games like baccarat. Featuring an easy-to-read LCD touch screen that displays the accurate hand values once each round is complete, the i-Shoe Auto™ can also transmit game results to a remote location via the casino network for further review and analysis.

• one2six Plus™. An enhancement to the one2six™ multi-deck continuous shuffler designed specifically for use on the i-Table™, the one2six Plus™ incorporates optical card recognition technology with continuous shuffling to virtually eliminate blackjack card counting and shuffle tracking. Using an optical camera located in the front of the shuffler, the one2six Plus™ reads each card as it is dealt from the shoe and relays this information to the i-Table™’s operating software so that once each round is complete, all wagers are resolved accurately.

• Roll Your Own Blackjack™. A single-deck blackjack game, Roll Your Own Blackjack™ features a three-card bonus bet that pays odds when players receive a Flush or higher. Players receive three cards to make two blackjack hands: the best two cards are used to form their starting hand and the third card will be used for their second hand.

• New Table Master™ platform features. A five-station electronic table game, Shuffle Master’s Table Master™ platform will feature several new platform enhancements including new video dealers, progressive jackpots, a blackjack tournament mode and an enticing new odds bet for blackjack. Once each player receives his first two cards and the dealer’s up card is revealed, each player is offered true odds based on the likelihood that their final blackjack hand will beat the dealer’s final blackjack hand, and have the opportunity to match their original wager to take odds and receive an additional payout.

"This year's Global Global Gaming Expo will be a significant event for Shuffle Master because we will introduce the industry to the i-Table™, a cutting-edge table game platform that we are confident will have a significant impact on the gaming industry," stated Mark L. Yoseloff, Ph.D., Chairman and Chief Executive Officer. "As operators continually look for ways to maximize the profitability of their table games, innovative products that can reduce operating expenses, increase table productivity and offer players additional wagering options are becoming more and more important. With its rich selection of table game content, its numerous productivity enhancing features and its wealth of vital table game data, the i-Table™ will provide operators with an unprecedented way to offer popular games like blackjack and baccarat to their players, and we anticipate that the product will be welcomed by the show's attendees."

This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company’s existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company’s business systems or in technologies affecting the Company’s products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company’s intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction’s regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company’s casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company’s ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company’s control; and various risk related to the Company’s customers’ operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company’s results from such operations. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.

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